Marketing Models
Go beyond credit characteristics and risk scores in selecting a prescreen universe. Use key marketing behaviors that identify
Identify more and better opportunities with powerful tools and technologies
your best customers and tailor your criteria accordingly.
Use key behaviors to target more effectively
Take advantage of a full range of models providing insights into the potential value and creditworthiness of a prospect or customer.
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Credit Behavior Segmentation Model enables you to place a customer into one of 21 predefined clusters.
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Propensity Models and Predictive Triggers Models gauge a customer's likelihood to open, apply for, or use different products.
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Income Estimator gives you an estimate of a consumer's income and debt-to-income ratio.
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Home Market Value Model uses individual- and area-level credit information to estimate the value of a consumer's home.
