Small Business Identification
The small business market offers great potential for growth for financial institutions of any size. But lengthy, manual efforts to aggregate multiple sources of small business data hinder profit growth within this market. TransUnion has developed the Small Business Identification Solution to proactively target this highly profitable segment.
Get better results on more small business
The Small Business Identification Solution delivers higher-quality small business matches within your portfolio – and during acquisition. Get access to data like:
SIC code Number of employees Annual revenue
Home business Years in business Industry description
Affiliates Legal entity
Optimize marketing campaigns
The Small Business Identification Solution returns significant characteristics to help you better target marketing programs.
- Small business loan office efforts
- Targeted direct mail campaigns
- Marketing materials in accountholder prescreen offers
- Call center leads
- Branch sales efforts
Prioritize leads to improve profitability
Get deeper insight into the quality of a potential lead so you can better align resources during the acquisition process. To help you prioritize leads during acquisition, the Small Business Identification Solution delivers “match categories” for a more tailored marketing campaign.
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