Customer Acquisition Triggers

Improve response and better manage risk

The competition for the best customers continues to increase. Improve the acquisition of lower risk customers, while managing costs, with this unique solution. Address the significant challenges lenders face when they acquire new customers in the current marketplace.

  • Increase response rates without increasing the risk profile of acquired customers
  • Identify incremental well-performing customers traditional acquisition processes cannot
  • Complement current acquisition processes

Developed with unique modeling capabilities and technology

More than 20 individual predictive triggers consisting of simple and complex logic available

Model-based triggers take advantage of actual changes in attributes at precise thresholds

  • Four model-based predictive triggers
  • A new Risk-Response trigger model that has optimal performance in improving response while reducing risk exposure

Acquisition Triggers have higher response rates and a lower risk profile allowing acquisition of the right customers in the current marketplace.

Find the right customers in any economic environment

Identify an incremental population of high responders not captured in traditional acquisition processes

Both risk and response objectives are solved by finding highly responsive consumers with better risk performance

  • Consumers that are less likely to go delinquent within six months after origination
  • Highest average VantageScore® compared to linear or other triggers solutions

Improve response to marketing efforts with Acquisition Triggers.

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