Small Business Identification

Target this profitable segment to grow your business

The small business market offers great potential for growth for financial institutions of any size. But lengthy, manual efforts to aggregate multiple sources of small business data hinder profit growth. TransUnion has developed the Small Business Identification Solution to proactively target this highly profitable segment.

Get better results on more small businesses

The Small Business Identification Solution delivers higher-quality small business matches within your portfolio – and during acquisition – with multiple data attributes.

  • SIC code
  • Home business
  • Affiliates
  • Number of employees
  • Years in business
  • Legal entity
  • Annual revenue
  • Industry description

Prioritize leads to improve profitability

Get deeper insight into the quality of a potential lead so you can better align resources during the acquisition process. To help you prioritize leads during acquisition, the Small Business Identification Solution delivers “match categories” for a more tailored marketing campaign.

Optimize marketing campaigns

The Small Business Identification Solution returns significant characteristics to help you improve targeted marketing programs.

  • Small business loan office efforts
  • Targeted direct mail campaigns
  • Marketing materials in accountholder prescreen offers
  • Call center leads
  • Branch sales efforts

Identify small businesses and grow your portfolio.

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