Acquisition Triggers

Improve response and better manage risk

The competition for the best members continues to increase. Improve the acquisition of lower risk members, while managing costs, with this unique solution. Address the significant challenges credit unions face when acquiring new members in the current marketplace.

  • Increase response rates without increasing the risk profile of acquired members
  • Identify incremental well-performing members traditional acquisition processes cannot
  • Complement current acquisition processes

Developed with unique modeling capabilities and technology

  • More than 20 individual predictive triggers consisting of simple and complex logic available
  • Model-based triggers take advantage of actual changes in attributes at precise thresholds
    • Four model-based predictive triggers
    • A new Risk-Response trigger model that has optimal performance in improving response while reducing risk exposure
  • Acquisition Triggers have higher response rates and a lower risk profile allowing acquisition of the right members in the current marketplace.

Find the right members in any economic environment

  • Identify an incremental population of high responders not captured in traditional acquisition processes
  • Both risk and response objectives are solved by finding highly responsive consumers with better risk performance
    • Consumers that are less likely to go delinquent within six months after origination
    • Highest average VantageScore® compared to linear or other triggers solutions

Improve response to marketing efforts with Acquisition Triggers.

Request more information