Easy Apply

Improve identity management. Improve customer experience.

Give applicants the option to provide just four digits of their Social Security number (SSN) for their initial quote. With TransUnion Easy Apply, you not only offer a more secure customer experience, you also help improve hit rates and increase conversion rates across your point-of-sale channels.

Reduce abandoned applications and increase hit rates with TransUnion Easy Apply

  • Requires only the last four digits of an applicant’s SSN to verify their identity
  • Consumers gain greater data privacy
  • No need to ask for, or store, sensitive personal data
  • Can generate better hit rates than name and address alone

One carrier recently began using Easy Apply across multiple channels (including online) and saw a performance improvement of nearly 10% in the first four months.

Streamline identity verification when consumers apply for a policy.

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