Get insights that can help provide you with more useful information and additional predictive lift compared to using generic scores. With TransUnion custom scores, you can increase your effectiveness in predicting behavior, increasing profitability, reducing losses, and identifying and retaining good customers.
If you have extensive customer data or specific scorecard requirements—or both—a custom score can help you better meet your business challenges. You can identify more opportunities and take advantage of them while reducing risk. A custom model can help you in:
- Marketing—Attrition, activation, profitability and cross-selling
- Risk management—Delinquency, bankruptcy and loss ratio models for acquisition and portfolio management
- Collections—Collections, recovery and models specific to buying and selling portfolios