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Marketing & Audience Segmentation

Discover more opportunities to attract and retain consumers with Marketing and Audience Segmentation solutions

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Better understand consumer financial behaviors for improved targeting and higher response rates

The more you know about your target audience, the better. By gauging behavior and seeing where consumers fall within certain financial and lifestyle categories, you’re better able to engage, acquire and retain the right customers. TransUnion Marketing and Audience Segmentation solutions provide you with the consumer data you need to elevate program response. It helps you to identify leads for new offers and cross-sell, optimize channel strategies and engage consumers more effectively—both offline and online.

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