Is the Point of Sale Trend Putting Pressure on Plastic?

Q1 2019 TransUnion Industry Insights Report explores latest consumer credit trends

The latest entrant to the credit market, point of sale loans, may be shaking up how consumers finance large purchases. According to the TransUnion Q1 2019 Industry Insights Report, this phenomenon combined with the popularity of credit card reward programs may be particularly taxing for the private label card category.

“As brick and mortar retailers continue to face challenges, many merchants are implementing point of sale financing alternatives as a potential new avenue for growth,” said Paul Siegfried, senior vice president and credit card business leader at TransUnion. “In addition, consumers are increasingly opting to cash-in on their preferred credit card reward program rather than apply for a new private label card.”

Number of Consumers with Access to Bankcards vs. Private Label

  • Private Label
  • Bankcard

*Number of Consumers with Access (M)

More details — and insights — available across market segments

For more information on these and other findings, watch our Q1 2019 Consumer Credit Trends webinar on demand.