1 Accenture press release: “Car Buyers Want Better Digital Experience, Most Ready to Complete Entire Process Online, Accenture Study Finds”- April 14, 2016
2 Accenture press release: “Car Buyers Want Better Digital Experience, Most Ready to Complete Entire Process Online, Accenture Study Finds”- April 14, 2016
3 Mogensen, David, “The 5 Auto Shopping Moments Every Brand Must Own,” November 2015, www.thinkwithgoogle.com.