Take the Friction Out of Fraud: How to Balance Safe and Seamless Customer Experiences

TransUnion
Blog Post06/12/2017
Fraud

Fraud prevention can feel like a game of tug of war for businesses. Business leaders across disciplines have a stake in the identity verification and fraud prevention process.

In today’s environment, the customer experience is crucial. Businesses are feeling pressure to create secure experiences without losing true customers due to cumbersome processes.

We believe identity verification and a seamless customer experience can go hand in hand. For greater certainty in a digital world, you can now leverage robust data and predictive analytics to:

  • Access deeper, more expansive data to recognize true customers
  • Detect potentially fraudulent behavioral patterns before problems arise
  • Make customized, real-time decisions based on predictive analytics 

You can end the tug of war when you balance a frictionless customer experience and a safe one. Watch the video to learn how risk, marketing and executives can strike a balance.

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