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Fostering Inclusion for Small Businesses with Hello Alice

At TransUnion, we see information not just for what it can do, but for what it can help people achieve. We believe the insights embedded in that information support people around the world in accessing opportunities that lead to a higher quality of life. Through our work, businesses and consumers can transact with confidence and achieve great things, such as economic opportunity, great experiences and personal empowerment. We call this Information for Good®.

As part of our mission, we’re committed to promoting opportunity and financial inclusion for small businesses, including owners from diverse and underrepresented populations. Hello Alice, a free online platform and TransUnion partner, is a great example of this work.

Founded in 2017, Hello Alice advances equitable access to capital for women, people of color, members of the LGBTQ+ community, veterans and entrepreneurs with disabilities — groups facing significant barriers to accessing the capital they need for long-term success. For example, according to Hello Alice’s recent study, 84% of Black small business owners and 82% of multiracial owners claim access to capital is limiting their ability to manage their day-to-day operations. Through education, tools and resources, grant opportunities, business loans and more, Hello Alice strives to challenge this narrative.

With a shared commitment to financial inclusion and economic empowerment, TransUnion and Hello Alice welcomed local leaders Monday, Nov. 7 to an event spotlighting small businesses in Chicago. Hosted at Sociale Chicago, itself a past Hello Alice grant recipient, the event was a unique opportunity to network and learn about the state of small business ownership in Chicago.

Natalie Diamond, Vice President of Business Development for Hello Alice, moderated an informative panel discussion with Martin Murch and John Mclean, co-owners of Good Eats Group, and Amanda Scotese, owner and Executive Director of Chicago Detours. The panelists shared the origin of their small businesses, how the COVID-19 pandemic impacted their operations and the many ways their Hello Alice grants positively contributed to their recovery and success.

“It’s important that small business owners have the chance to share their entrepreneurial journeys and the immense business value of obtaining capital,” remarked Natalie. “Hello Alice is proud to continue guiding business owners through funding, advice and a supportive community every step of the way.”

Later in the evening, Jason Laky, EVP, Financial Services at TransUnion, sat down with Tony Hutchinson, SVP and Head of Government and Industry Relations for VantageScore. The pair discussed the importance of providing support to small business owners as they strive to build credit and secure financing to achieve their business aspirations.

“TransUnion’s commitment to increasing financial inclusion centers around our ability to help credit underserved consumers access credit,” shared Jason. “Greater access to credit helps consumers build wealth for their family, not only through things like homeownership — but also through entrepreneurship and small business ownership like we saw tonight.”

“I believe our greatest opportunity to support small businesses is by expanding their opportunity to secure capital. This includes increasing entrepreneurs’ capacity to successfully build and manage their personal credit,” Jason continued. “TransUnion’s innovative solutions and strategic partnerships with organizations like VantageScore and Hello Alice provide a crucial foundation for this growth.”

For more information about Hello Alice, please visit We also encourage you to learn more about how TransUnion is promoting financial inclusion by visiting our Sustainability page.

If you’re a consumer with questions or issues related to your personal credit report, drivers history report, disputes, fraud, identity theft, credit report freeze or credit monitoring services, please visit our Customer Support Center for assistance.

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