Increasingly, the online channel is being used by those who are researching and quoting new insurance options. According to the 2015 comScore Online Auto Insurance Shopping Report, in 2009, 63% of consumers reported they went online to quote, compared to 71% in 2015.
Further, there is a large gap between the volume of quotes offered and actual policies purchased. This reality underscores the opportunity in the online channel to provide positive shopping experiences with offers that suit your potential customers.
The question is, how can you drive the business you want in the competitive industry of property and casualty insurance?
Check out this infographic to learn the key to monetizing online traffic.