1S&P Global Market Intelligence, Dowling & Partners Analysis. 2019.
2Adamova, M. et al. (2018). How traditional insurance carriers can disrupt through personalized marketing. Retrieved from https://www.mckinsey.com/industries/financial-services/our-insights/how-traditional-insurance-carriers-can-disrupt-through-personalized-marketing
3TransUnion internal database
4Clemens, Tara. Insurance Marketing Trends 2018. Retrieved from https://www.mintel.com/blog/insurance/insurance-marketing-trends-2018-howd-we-do