Survey of holiday shoppers shows that fraud fears may affect their choices
As the holiday season approaches, could fears of fraud put a damper on retailers’ most important shopping season? A new survey indicates that while most consumers prefer shopping online for the holidays, they’re also wary of retailers who’ve suffered a breach.
You’ll find more insights about shopper attitudes in the full presentation. One thing is clear: Consumers want protection from fraud, so now is the time to evaluate how your fraud and authentication processes will impact customer behaviors online.