TransUnion
08/17/2022
Blog
Economists are warning that we may be already in a recession — and consumers and retailers are already feeling the impact. According to the latest figures from the US Bureau of Labor Statistics, groceries are up 12% in the past 12 months, with used cars and energy up by 16% and gas up by 49%.
The TransUnion quarterly Consumer Pulse Study explores how consumers’ personal finances and spending behaviors have changed and what they expect in the future.
A blog by Neustar, a TransUnion company, delves into these questions:
Using predictive analytics tools can help you identity how to improve your campaign performance and to ensure you reach the right audience with your marketing spend, all paramount to successful data-driven marketing in a volatile economy.
To learn more, read the full blog post.