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Setting a Benchmark for Responsible Gaming

As new states legalize mobile gaming, US operators must face the challenge of having limited information on consumers beyond what they provide during registration, making it difficult to make data-driven responsible decisions.

Declan Raines, head of US gaming for TransUnion, which has more than a decade experience in the UK gaming industry, explained how an identity-driven approach enables operators to see a more thorough picture of players. Armed with in-depth data, detailed data, operators can employ responsible gaming practices as early as possible.

Read the full article in SBC Americas. 

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