As new states legalize mobile gaming, US operators must face the challenge of having limited information on consumers beyond what they provide during registration, making it difficult to make data-driven responsible decisions.
Declan Raines, head of US gaming for TransUnion, which has more than a decade experience in the UK gaming industry, explained how an identity-driven approach enables operators to see a more thorough picture of players. Armed with in-depth data, detailed data, operators can employ responsible gaming practices as early as possible.
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