In September, TransUnion held its seventh annual Property Management Summit in the Windy City, offering a future-forward look at best practices, research and technology influencing the multifamily landscape.
The event provided an open forum where industry thought leaders and their peers discussed issues impacting operations and profitability.
This year’s theme, Every Renter Has a Story, focused on the critical need for a more customer-focused approach to how property management companies identify, evaluate and serve renters. The agenda was packed with expert-led sessions, such as:
- Industry Disruption: The Power of a Customer-First Focus
- Meaningful Analytics, the New NOI Driver Transforming Property Management
- The Reinvention of Operations — Drive Real Value Throughout the Entire Resident Lifecycle
- Hidden Threats — Customer Experience is Steering Business Strategy and Posing Greater Challenges for Operators
View the Summit’s opening session — Turning Points: Multifamily, Other Forms of Rentals and the Economy — featuring Dr. Victor Calanog.
Summit-goers gained key insights they can use to reach business objectives and better meet the needs of their renters. Takeaways included:
- Rental rates are rising, but that isn’t compelling everyone to buy. Key demographics are driving rental demand across different sectors of the U.S. rental market, specifically in market-rate properties.
- Consumer behavior, real-time reputation and battling for consumers’ attention makes marketing harder than ever. Micro-influencers may be the key to standing out from the crowd.
- New and upcoming legislation is changing how property management companies can screen applicants, but technology can help ensure a streamlined, compliant process.
Attendees also received a first-hand look at how TransUnion is helping property management companies cut through the clutter, focus on the screening data that actually matters, and separate the good applicants from the bad.
For more information on TransUnion’s services for the multi-family industry, visit transunion.com/industry/property-management.