The lack of dedicated customer success kept Kaidee’s anti-fraud team from making full use of a previous vendor’s solution. Meanwhile, fraudulent users had an advantage in their attempts to cheat Kaidee’s honest buyers and sellers.
The support Kaidee received from TransUnion surpassed its rigorous expectations. Even at a half integration, the TruValidate Device Risk feature set proved superior to the status quo.
Kaidee switched to TruValidate largely due to the support experience. As TruValidate is implemented across Kaidee’s digital properties, the online marketplace expects to enhance the customer experience, brand reputation, and market share with plans for a full integration now in its product roadmap.