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COVID-19 Accelerates Digital Change for Marketers, Advertisers and Media Companies

Our EVP Matt Spiegel sat down with some industry leaders to discuss how they’re adapting to the current market. These videos are part of a TransUnion sponsored series on Beet.TV entitled, Navigating Accelerated Change. You can view the full series here.

COVID-19 Shifts Consumers and Advertisers to Digital Channels

In response to consumers’ quickened adoption rate of digital technologies, marketers are adapting strategies, embracing data-driven marketing and personalization and working to build an understanding of identity signals. Watch this video to hear TransUnion’s EVP Matt Spiegel explain how these changes may impact media buying models and expectations as marketers navigate the rest of 2020.

Automotive Manufacturer Dramatically Shifts Ecommerce Roadmaps

COVID-19 hit the auto industry especially hard. In this video, Nissan VP of Marketing Allyson Witherspoon chats with TransUnion’s Matt Spiegel about Nissan’s agile approach to satisfy new consumer needs, buying behaviors and expectations. Hear how Nissan re-evaluated messaging practically overnight and remains focused on driving relevancy across campaigns.

Data and Relevancy Call for Personalization-Privacy Balance

As shelter-in-place orders hastened consumers’ adaption of new digital technologies, the need for relevant messaging and targeted campaigns was underscored by the ability to balance personalization against consumer privacy. In this Q&A, our own Matt Spiegel interviews Comcast VP of Strategy Claudio Marcus on the best approach to strike that balance. See how marketers are defining a meaningful value exchange between personalization and content.

Advanced TV on Cutting Edge of Delivering Relevant Experiences

Changes in media consumption were in the works before the novel coronavirus. Video-on-demand services introduced more choice and control in content consumption to consumers. Hulu VP and Head of Advertising Jeremy Helfand discusses how those characteristics must extend to advertising to create more relevant, less disruptive experiences that drive performance for advertisers.

COVID-19 Shifts Consumers and Advertisers to Digital Channels
COVID-19 Shifts Consumers and Advertisers to Digital Channels

Watch

Automotive Manufacturer Dramatically Shifts Ecommerce Roadmaps
Automotive Manufacturer Dramatically Shifts Ecommerce Roadmaps

Watch

Data and Relevancy Call for Personalization-Privacy Balance
Data and Relevancy Call for Personalization-Privacy Balance

Watch

Advanced TV on Cutting Edge of Delivering Relevant Experiences
Advanced TV on Cutting Edge of Delivering Relevant Experiences

Watch

TransUnion’s Approach to Identity and Audiences Helps Navigate Digital Transformation

Connected consumers expect relevant and tailored experiences. Adapting to this accelerated change means building a robust understanding of consumers to improve experiences with the speed and scale to confront a market that’s more in flux than ever before.

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TransUnion has solutions that enable those confident, addressable interactions during this time of change and beyond. Learn more about how TransUnion can help your organization — contact your sales rep or fill out the form below.

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