Our EVP Matt Spiegel sat down with some industry leaders to discuss how they’re adapting to the current market. These videos are part of a TransUnion sponsored series on Beet.TV entitled, Navigating Accelerated Change. You can view the full series here.
In response to consumers’ quickened adoption rate of digital technologies, marketers are adapting strategies, embracing data-driven marketing and personalization and working to build an understanding of identity signals. Watch this video to hear TransUnion’s EVP Matt Spiegel explain how these changes may impact media buying models and expectations as marketers navigate the rest of 2020.
COVID-19 hit the auto industry especially hard. In this video, Nissan VP of Marketing Allyson Witherspoon chats with TransUnion’s Matt Spiegel about Nissan’s agile approach to satisfy new consumer needs, buying behaviors and expectations. Hear how Nissan re-evaluated messaging practically overnight and remains focused on driving relevancy across campaigns.
As shelter-in-place orders hastened consumers’ adaption of new digital technologies, the need for relevant messaging and targeted campaigns was underscored by the ability to balance personalization against consumer privacy. In this Q&A, our own Matt Spiegel interviews Comcast VP of Strategy Claudio Marcus on the best approach to strike that balance. See how marketers are defining a meaningful value exchange between personalization and content.
Changes in media consumption were in the works before the novel coronavirus. Video-on-demand services introduced more choice and control in content consumption to consumers. Hulu VP and Head of Advertising Jeremy Helfand discusses how those characteristics must extend to advertising to create more relevant, less disruptive experiences that drive performance for advertisers.
Connected consumers expect relevant and tailored experiences. Adapting to this accelerated change means building a robust understanding of consumers to improve experiences with the speed and scale to confront a market that’s more in flux than ever before.
TransUnion has solutions that enable those confident, addressable interactions during this time of change and beyond. Learn more about how TransUnion can help your organization — contact your sales rep or fill out the form below.
Sorry, nothing matches the filters you selected