Shift Your Auto Advertising Campaigns Into High Gear

The auto industry is experiencing transformational change. With shifting consumer preferences, rapidly evolving technology and broader macroeconomic uncertainty, car companies have had to adapt to an essentially new market.

The same is true for advertisers, and with the launch of the 2024 model year coming up fast, now’s the time for media buyers to ensure they’re ready to reach today’s automotive purchasing audience.

To stay ahead of the curve on the trends shaping automotive buying behavior, download TransUnion’s new infographic — Shifting Gears for the New Model Year: Key Trends for Automotive Advertisers — to discover how:

• Consumer demand for new vehicles is growing after the pandemic
• Technology is radically altering the way consumers engage with the car buying process
• The streaming revolution is changing the landscape of automotive advertising

Using the TruAudience® Data Marketplace, media buyers can tap into connected TV, digital audio and gaming platforms to reach highly relevant automotive audiences, including:

• Luxury auto brands
• Automotive brand affinity
• Auto financing and insurance
• Aftermarket parts… and more

To learn more about how the TruAudience Data Marketplace can help you prepare your streaming audience strategies to reach today’s connected automotive shopper, contact us at AudienceHelp@transunion.com.