With post-pandemic purchasing patterns still solidifying and new shopping events dropping onto the calendar, the 2023 holiday shopping season is looking significantly different than even just a few years ago — which means media buying strategies will also have to change.
The good news is with new channels emerging and the economy seemingly on the upswing, this year seems to present marketers more opportunities than ever.
Download TransUnion’s new infographic —Three Predictions for the New Holiday Shopping Season — to discover key insights media buyers need to know to prepare for winter holidays, including:
With the scale, connectivity and accuracy needed to power successful campaigns across connected TV, streaming audio and gaming, the TruAudience® Data Marketplace gives media buyers the opportunity to reach highly relevant, seasonal holiday audience categories, including:
To learn more about how the TruAudience Data Marketplace can help you prepare your streaming audience strategies for the holiday season, contact us at AudienceHelp@transunion.com.