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Three Holiday Predictions Media Buyers Need to Know 

With post-pandemic purchasing patterns still solidifying and new shopping events dropping onto the calendar, the 2023 holiday shopping season is looking significantly different than even just a few years ago — which means media buying strategies will also have to change. 

The good news is with new channels emerging and the economy seemingly on the upswing, this year seems to present marketers more opportunities than ever. 

Download TransUnion’s new infographic —Three Predictions for the New Holiday Shopping Season — to discover key insights media buyers need to know to prepare for winter holidays, including: 

  • When the new holiday season will start (Hint: It’s not Black Friday anymore)  
  • How consumer spending is expected to rebound even amid persistent inflation concerns 
  • What role the streaming revolution will play in reaching today’s connected holiday shopper 

The TruAudience Data Marketplace: Your Streaming Home for the Holidays 

With the scale, connectivity and accuracy needed to power successful campaigns across connected TV, streaming audio and gaming, the TruAudience® Data Marketplace gives media buyers the opportunity to reach highly relevant, seasonal holiday audience categories, including: 

  • Holiday gift shoppers 
  • Retail shoppers 
  • Auto 
  • Electronics 
  • Toys … and more 

To learn more about how the TruAudience Data Marketplace can help you prepare your streaming audience strategies for the holiday season, contact us at

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