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Omnichannel Authentication for the E-Commerce Industry

Insight Guide01/01/2020
Business Fraud and Identity Management
Omnichannel Authentication for the E-Commerce Industry image

We’re in a new age for consumers, who hold most of the power in today’s market. Consumers expect both privacy and opportunity. They want faster, safer and easier transactions tailored to them, yet are more protective of their data and skeptical of those who want it.

If you're committed to providing great consumer experiences, you've most likely heard 'omnichannel' thrown around quite a bit -- but what does that mean for e-commerce?

Moving from Multichannel to Omnichannel

Omnichannel is defined as "seamless and effortless, high-quality consumer experiences that occur within and between contact channels.” TransUnion's multifactor authentication (MFA) solution simplifies and unifies every customer experience, whether online or in-person, with a single user-selectable method of authentication. Enabling you to provide a consistent MFA experience across channels, reduced friction, and decreased abandonment rates

In this solution brief, you’ll learn:

  • How making the move from multichannel to omnichannel can improve the customer journey while reducing risk.
  • Create a unified, simplified and most importantly, friction-right consumer experience that also provides the flexibility you need to make omnichannel work for your business.

Omnichannel Authentication for the E-Commerce Industry

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