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Exclusive research from TransUnion

2025 Life Insurance Annual Outlook

Insights you can use to capitalize on trends and opportunities

TransUnion research indicates that a variety of factors — from accelerated digital underwriting to shifting demographic trends — are reshaping the life insurance landscape in 2025. While younger generations and digital shoppers present new growth opportunities, changing household formation patterns and consumer education gaps signal critical areas carriers must address to succeed.

To ensure you can act upon these trend — and take advantage of new opportunities to boost your profitability — download the 2025 Life Insurance Annual Outlook.

Read it now to discover:

  • Key trends indicating a positive outlook for the life insurance industry 
  • How consumer education can impact adoption rates
  • What’s motivating consumers to shop for life insurance products
  • Opportunities to better serve beneficiaries — and capture more business

Bonus: Join us Thursday, Jan. 30 at 3 p.m. Central Time for a TransUnion Live for a deep dive into the report’s findings. (After Jan. 30, the event will be available on-demand). Get the details here.

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