According to a Forrester study commissioned by Neustar, a TransUnion company, three in four brands recognize now’s the time to prioritize gaining more direct control over customer data strategies. After all, effective targeting, personalized experiences and campaign optimization all rely on relevant audience insights and data-driven marketing.
The reality is gathering, interpreting and acting upon consumer data is getting harder, which is why it’s imperative brands have the right tools and strategies in place. Check out this thought leadership piece by Forrester to explore how:
- Comprehensive, identity-based strategies can help you meet significant business challenges across marketing, privacy management and data governance
- To bridge the widening gap between privacy, analytics and marketing for better outcomes
- Leveraging identity resolution and management provides a single view of customers, enabling you to deliver personalized marketing engagements