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Discover Back-to-School Audiences

A blue box with TruAudience logo and an image of a mother with two young boys with backpacks

It’s never too early to start planning for the back-to-school shopping season: According to the National Retail Federation, 56% of back-to-school shoppers start browsing and buying in July — well before most classes are back in session.

And with digital video watch time set to eclipse traditional TV for the first time in 2023, advertisers need to be ready to interact with those highly engaged, back-to-school shoppers across the streaming devices they use to view, listen and game. Successful marketing outcomes will depend not only on identifying the right target audiences, but also on being able to reach them in an increasingly fragmented media environment.

Download TransUnion’s new Back-to-School Audience Overview to explore:

  • Audience categories relevant to back-to-school campaigns, including college students, retail, auto and more
  • How the TruAudience® Data Marketplace can help you connect with your target audiences at scale with coverage across 80M+ US streaming households

Complete this form to download the overview

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