New U.S. enterprise survey reveals financial impact of negative call experience
Robocalls and call spoofing aren’t just having a negative impact on US consumers, they’re also hitting enterprises hard. While call authentication standards like STIR/SHAKEN have been implemented to help combat these issues, legitimate calls are still getting blocked or marked as spam — affecting customers’ experiences — and business’s revenues.
This second edition of research (commissioned by TransUnion and produced by Omdia) is based on a Nov. 2022 survey of 361 large US enterprises operating across 7 industries.