Solving for Gen Z

Gen Z consumers have been entering the credit market at a fast pace — and during times of financially instability. While lenders have an opportunity to foster relationships with members of this cohort and build loyalty early in their credit journeys, understanding their sentiments toward credit is a critical step in establishing trust.

A newly released TransUnion study explores how the pandemic impacted Gen Z from a credit standpoint, especially compared to Millennials who similarly matured into credit on the heels of a financial crisis. The findings reveals:

• How Gen Z performance and delinquency levels have fared compared to those of Millennials
• Gen Z debit and credit product preferences
• How lenders can expand and improve their Gen Z marketing and portfolio management strategies