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The State of Patient Outreach: Top Ten Findings for Healthcare


According to the commissioned study conducted by Forrester Consulting on behalf of Neustar, a TransUnion company, An Optimized Customer Contact Strategy Combines Transparency and Intelligence: The State of Outbound Communications in 2022, ninety percent of healthcare respondents said that the phone is their most important outbound channel.

However, unanswered calls, “Unknown Caller” labeling, the fear of call spoofing, and fraud all negatively impact right-party contact rates and answer rates. In addition, over half of respondents say conflicting messaging is a critical challenge for their organization to address.

Healthcare organizations are increasingly looking to technology vendors to provide solutions that leverage phone behavior intelligence and insights to help them reach patients on the right day at the right time. In addition, healthcare organizations are looking for solutions like branded calling that help reassure patients that it’s really them calling.

Read the eBook to learn what healthcare organizations said about:

  • How they link their business goals of improving the customer experience and increasing revenue with the outbound call experience
  • Why the need for an orchestrated multi-channel outbound approach has never been greater
  • How phone behavior intelligence and branded calling solutions are helping increase right-party contact rates and enhance the patient experience

Download the eBook

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