On this episode of The Banking & Payments Show, industry leaders discuss what bank CMOs want, the types of customers they are looking for, and if the marketing teams they lead are shifting focus from brand messaging and corporate communications to the middle and lower marketing funnels their product teams target.
In the "Headlines" segment, they discuss how bank marketers are building campaigns to reach Gen Zers across the digital ecosystem. In "Story by Numbers," they review bank CMOs' acquisition strategies and their focus on the marketing funnel. And in "What’s Next," they chat about banks strategies to acquire new customers.
Join the conversation with host Rob Rubin and Joseph Pagano, Vice President of Marketing Solutions Consulting Services at TransUnion.