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Identity Graph Products

Improve your identity footprint with solutions to power people-based marketing

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An accurate and comprehensive picture of identity

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Validate the accuracy of current identity assets

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Resolve to a persistent ID at the individual or household level

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Expand on the identity attributes that surround an individual

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Compete in a fragmented market with a complete view of identity

See How It Works

Discover the five people-based trends shaping the future of the identity ecosystem and enabling privacy-safe, omnichannel and addressable advertising.

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Greater Identity Depth and Coverage

An identity graph covering 96% of US adults to confidently power omnichannel marketing decisions across display, social, mobile, advanced TV and more

Individual and Household-Level Views

Reach all addressable environments, including the connected home, with insight into individuals and households

Offline Source of Truth

Understand consumers over time and resolve identities based on validated, offline data

Matching Methodologies and Infrastructure

An established framework to validate and reconcile disparate data sources across devices and touchpoints through multi-key matching

DEVELOPING THE FULL PICTURE OF CONSUMERS THROUGH IDENTITY RESOLUTION

Information for Good®.

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