Identity proofing must deliver fraud protection and good customer experience
Fostering trust in today’s complex, consumer-centric omnichannel environment requires clear strategies and robust technology. To help risk leaders understand and contextualize their challenges and provide structure to their strategy for deploying business solutions, TransUnion offers complementary access to Gartner research, Security and Risk Management Leaders’ Guide to Online Fraud Detection and Identity Proofing.
Understanding identity fraud risk across the user journey
According to Gartner, “Digital and remote interactions, whether they are in a business-to-consumer (B2C) or a workforce context, present a number of risks to organizations. These fraudulent activities could be carried out by human users or by automated bots at the point of attack, and the proportions vary across organizations and use cases.”
Gartner states these risks broadly apply to three key aspects of the user journey:
- Account opening — The use of fraudulently obtained identity data to register for services and open accounts.
- Account login — Accessing an account belonging to someone else for illicit gain.
- Account or transaction activity — This is a broad area, in which fraudulent activity could be taking place once logged into an account, or simply as a stand-alone activity, such as a guest check-out scenario in digital commerce.
Protecting your business and delivering good customer experience
Focus on friction-right approaches to managing fraud balances the competing demands every risk leaders faces. According to Gartner, “Managing fraud rates must be balanced against the impact on the user experience (UX) and the cost. Organizations have different tolerances to false positive rates (good users being mistakenly blocked); the rate at which high-risk users are subject to additional authentication measures; and the financial costs (technology, operational and HR) involved in mitigating fraud.”
Consider a comprehensive approach to fraud prevention
Gartner states, “Detecting fraud in digital channels remains a critical challenge for most organizations, notably those focused on banking and digital commerce. The convergence of fraud detection, identity proofing and authentication represents an opportunity for a comprehensive approach to securing digital channels.”
Included in this guide are research highlights regarding:
- The Online Fraud Detection Market
- Creating a Fraud Strategy and Selecting Appropriate Vendors Is Challenging
- Best Practices for Vendor Selection in Banking
- Fraud Detection and a Good UX Need Not Be Mutually Exclusive
- The Contact Center Remains a Fraud Achilles’ Heel for Many Organizations
- The Evolution of Trust and Safety Teams
- Best Practices for Vendor Selection in Identity Proofing
- CIAM Platforms Should Simplify the Use of Fraud Detection and Identity Proofing