Better understand consumer financial behaviors for improved targeting and higher response rates
The more you know about your target audience, the better. By gauging behavior and seeing where consumers fall within certain financial and lifestyle categories, you’re better able to engage, acquire and retain the right customers. TransUnion Marketing and Audience Segmentation solutions provide you with the consumer data you need to elevate program response. It helps you to identify leads for new offers and cross-sell, optimize channel strategies and engage consumers more effectively—both offline and online.
Our world-class technology and data allows you to genuinely know your audience so you can engage, acquire and retain the right customers
Auto Lenders Adopt Alternative Data to Increase Approvals and Maintain Risk
Card Issuers Embrace Alternative Data for Acquisition
Improving Response Rates with Comprehensive Consumer Views
Personal Loan Issuers Use Alternative Data for a More Complete Consumer Picture