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TruVision for Understanding Behavior Patterns and Insights

Better engage and retain accounts by using consumer behavior insights to inform your strategies.

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Improve outcomes by integrating time-series and alternative data to customer models and decision platforms.

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Consumers with growing bankcard balances have future average spend of up to 2.7x higher than those with decreasing balances. 1


Recent balance builders roll to higher delinquency statuses 1.5 to 2x more than consumers who are deleveraging. 2

1. Source: 2021 TransUnion analysis using Bankcard Balance Magnitude Premium Algorithm

2. Source: 2021 TransUnion analysis using Balance Magnitude Premium Algorithm

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