The Clean Room Inevitability

Watch our on-demand video – The Clean Room Inevitability: Demystifying the Privacy-Dominant Advertising Future – from our invitation-only panel discussion event held at the 2022 Cannes Lions Festival of Creativity. This highly engaging panel discussion moderated by The Drum features the leading minds in privacy-enhancing technologies (PET) separating Clean Room facts from fiction, and vaporware hype from real, battle-tested strategies and solutions.

Get must-know insights on data collaboration and addressability, the role and availability of first-party data, how to approach ROI calculation, and much more from our panelists:

• Delphine Fabre-Hernoux, Chief Data & Analytics Officer at Wavemaker
• Tracy B. YoungLincoln, Global Chief Client Officer at Kinesso
• Laura McElhinney, EVP, Chief Data Officer at Horizon Media
• Steve Silvers, Former SVP & GM, Marketing Solutions – Identity & Audience at TransUnion