- Expand and improve connections with its customer base
- Build trust with consumers at a time when data privacy demands are heightened
- Develop insights on key, growing consumer segments
In 2022, Ford set a goal to develop more inclusive marketing strategies to reach a broader consumer base. But it needed to understand how to best invest their marketing dollars to better engage with key consumer segments. With a comprehensive marketing attribution analysis, Ford could refine its targeting techniques to more efficiently connect with traditionally harder-to-reach consumers to maximize the brand’s media spend.
Check out the Genius Awards Ford Finalist video to learn how this auto manufacturer uses a data-driven approach to:
Want to identify your highest performing audiences and lowest cost-to-reach consumer segments? Watch the video to learn more.
About Genius Awards
The ANA Genius Awards, presented by TransUnion, recognizes the best and brightest marketers for their demonstrable use of advanced analytics to drive better business outcomes. To learn more about the ANA Genius Awards — the finalists, winners and how to enter — please visit GeniusAwards.com.