Improving Response Rates with Comprehensive Consumer Views

TransUnion
Video07/19/2018
Trended and Alternative Data

Successful acquisition is about making the right offer to the right consumer. With trended and alternative credit data, lenders can make more compelling offers and reach more people.

One credit union tailored offers based on members’ spend and payment on their credit cards from other lenders, instead of sending everyone the same offer. Watch our video to learn how the credit union quadrupled their response rates, and how an auto lender grew sales with trended credit insights.

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