Reshaping the Role of Identity in Advertising

Data deprecation’s disruption is forcing advertisers and publishers to take a fresh look at identity: how and where it supports advertising, as well as the underlying techniques utilized in its construction.

To explore how advertisers and publishers are approaching a radically changing ecosystem, TransUnion invited a panel of industry experts from Horizon Media, LiveRamp, TransUnion, Mindshare and MediaMath to the 2022 Brave New Worlds event — a leading educational resource bringing together industry veterans across brand, agency, platform and analyst communities.

Watch the video to hear the discussion on the foundational identity methodologies that matter most, and how they help brands and publishers rethink identity’s role in advertising.