Emerging competitors have defied lending conventions by using new types of data to assess risk and by managing online all interactions and underwriting. Many of these new lenders are success stories, and they have succeeded particularly at serving consumers in the 600–700 credit score range. However, their continued growth depends on attracting new customers. These "FinTech" lenders are well capitalized and have the resources to serve many more consumers than are currently using their products. In his session at LendIt Conference 2016, Steve Chaouki, executive vice president of TransUnion's financial services, explores this market at both the micro and the macro level.