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Why Trended and Alternative Data are Important to Financial Institutions' Strategies

In a highly competitive market, lenders are looking for ways to approve more customers at better rates to win their business. Lenders have to know more about the consumer to offer them a competitive rate. With trended credit data, lenders can see where a consumer has come from, where they are today, and where they are likely to go in the future.

Watch our video to hear directly from financial institutions about why trended and alternative data are important to their strategies.

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