The State of Outbound Communications

According to a Forrester Consulting study, An Optimized Customer Contact Strategy Combines Transparency And Intelligence, while email and SMS are the most used outbound communication channels today, phone calls are considered by surveyed business and technology decision-makers to be the most important channel for high-value, time-sensitive communications.

However, many challenges exist in connecting to customers via the phone channel, including the threat of fraud, inaccurate contact data, call spoofing, and misaligned contact strategies.

Watch the on-demand webinar to hear about the Neustar, a TransUnion company-commissioned study, understand the research findings, and challenges and solutions for contact centers, including:

In addition, learn from TransUnion how TruContact™ Branded Call Display (BCD) and Phone Behavior Intelligence (BPI), Powered by Neustar®, can help enterprises get calls answered and restore trust in the phone.