Full-Funnel Acquisition, Transformed: Combining Prescreen Direct Mail and Risk-Aligned Digital Marketing

Financial services marketers have long used direct mail to attract new customers. While it remains an important channel, it’s becoming more expensive and less effective as a standalone tactic in today’s digital world. Your audience is spending significant amounts of time online where 31% of consumers are more likely to engage with brands that use multiple communications methods.¹

Using full-funnel tactics to drive greater acquisition and ROI performance is a proven approach among successful marketers. So, how can you ensure your digital acquisition and credit risk strategies stay aligned while boosting the impact of prescreen campaigns?

Find out in this free, on-demand webinar where experts from TransUnion, Forrester and Cazle Mortgage discuss:

1. How data-driven marketing tactics can combine upper-, mid- and lower-funnel activities to drive acquisition success 
2. The latest research, trends and best practices in direct mail and digital marketing 
3. Real-world successes, challenges and strategies regarding going beyond traditional prescreen campaign tactics
4. Actionable takeaways you can implement in your organization today and moving forward

¹The State of Direct Mail Consumer Insights – Lob & Comperemedia