Although the holiday season is behind us, there is no more critical time for merchants to get their fraud prevention right. But how do you reduce customer friction in a world where everything you offer to lure shoppers in—mobile-ready stores, loyalty point schemes, and promotions—is ideal for fraudsters?
Avoiding undue friction in anonymous purchasing environments presents a unique challenge. But it can be overcome. The key? Evaluate digital risk signals related to device reputation and device-to-identity linkages while assessing user behavior for indicators of fraud.
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