There’s enough uncertainty in life and business. See how there’s an alternative to the uncertainty brewing from cookie, mobile ID and IP deprecation with Ad Age Studio 30 Live’s webinar — Why It’s Time to Replace Your Cookie-Based DMP With Unified Identity.
Seventy percent of media spend goes directly to publishers and the “walled garden” giants. Learn a cross-channel, first-party-centric method that covers you far beyond programmatic. Our panel discusses:
- Using non-structured data to create persistent, enriched, anonymous profiles — not just records
- How to drive both acquisition and retention from the same data platform structure
- Keeping your analytics from degrading to merely probabilistic by adopting a framework for future data reliability
- Practical next steps to take to make what you already own (your first-party data) your foundation for success
- And more
Watch Why It’s Time to Replace Your Cookie-Based DMP With Unified Identity on demand!
