It's the era of customer centricity, which means customers most certainly can have their cake and eat it too. They can demand experiences that are both highly efficient and intimately personal. They can also expect to share more data without fearing threats to their identities and information.
Granted, seeking these dualities and receiving them are two very different things. Historically, brands have not only struggled to balance customer experience and security concerns but downright failed on both fronts. Some of the most common authentication and fraud prevention measures simultaneously increase customer effort and create security vulnerabilities.
The digital transformation is only exacerbating these challenges. Emerging digital channels are introducing new identity risks and transforming customer expectations about experiential friction, opening the door to a plethora of fraud threats.
The good news is many companies recognize the significance of these risks. The challenge, of course, is determining how to address these issues in a way that not only bolsters security but enhances omnichannel customer journeys. Download this report to learn about newly emerging risk factors and what you can do to mitigate those threats.