Too many marketers today allocate their budgets to maximize reach or frequency instead of optimizing for the specific business outcomes that matter for their brand, such as awareness, purchase intent, or sales.
What if we told you there was an alternative that's up to 50% more effective? Investing in your movable middles target sees measurably better results.
In today’s economic climate, as marketers are under greater pressure to deliver media plans that better align with their business priorities, MMA Global and TransUnion developed a growth outcome-based marketing framework designed to help you achieve your desired campaign goals.
