TransUnion® and Snowflake® have partnered to help businesses unlock the full potential of their data and activate insights with confidence by combining TransUnion’s trusted identity solutions with Snowflake’s reliable and scalable AI Data Cloud.
Together, we deliver privacy first collaboration through the Snowflake Clean Room and native applications in the Snowflake Marketplace. Access trials to learn how our solutions drive value and leverage our hands on consultative support to guide your success. Built with security and data governance at the core, our solutions help brands achieve measurable results with confidence.
Solution Benefits
Unified Consumer View
Consistently resolve identities across datasets for accurate matching and deduplication, with our identity graph providing 98%+ coverage and 99.5% persistency across the US population.
Rich Consumer Insights
Access demographic, behavioral, and propensity attributes for segmentation and analytics, representing 250M consumers and 125M households.
Scaled Connectivity
Seamlessly distribute audiences, personalize owned channels, and enable parting collaboration, all while activating acros 150+ native integrations.
What Makes Us Different
There’s more to our partnership with Snowflake than just great data. We have solutions that can help take your business further, faster. Here’s what sets us apart:
- Consistent offline/online identity: Expand your ability to connect customer records by matching individual identifiers — offline (e.g., address, phone) and online (e.g., email, IP address) — to a persistent identity in the TransUnion unified graph.
- Transparent and configurable data quality: Improve media performance and achieve greater reach with transparent insights into the quality of identifiers and linkages — then adjust matching logic and appends based on those linkage scores.
- Leading scale: Access data covering over 98% of consumers in the US, including 250M+ individuals and 125M+ households.
- High speed execution: Process 10–15M records per hour based on warehouse size.
- Zero data movement: Enhance data privacy via the Native Application Framework.
Featured Verticals
- Retail
- CPG
- Ad-tech platforms
- Publishers/Media
- Agencies
- Telecom
- Financial services
- Insurance
- Travel & Hospitality
- Quick-service restaurants
- Auto
- …and more
What We Offer
Identity resolution is just the beginning. With our advanced marketing capabilities available in the cloud, you can see your customers more clearly, optimize more effectively, and keep your business moving at the speed of the market.
- Resolve your records into a single persistent view with identity resolution that is cross-device and configurable.
- Understand your customers by enriching your records with meaningful predictive, descriptive, and purchase attributes.
- Network your data across partners and platforms to engage with consumers across different channels.
Snowflake Marketplace Offerings
Whether you’re just looking to get your data house in order or are ready to take your marketing to the next level, TransUnion has a solution fit for your team
TruAudience Identity - Data Health Assessment
Identity can turn unruly and disparate customer data into a single source of truth for your enterprise. Data Health Assessments (DHA) are the first step in improving your data with identity resolution and enrichment. TransUnion’s Data Health Assessment for Snowflake helps marketers, publishers and platforms understand the quality and condition of their data — and how they could benefit from TransUnion Identity Solutions.
The DHA app shows the rate at which TransUnion can resolve your data to a unique individual or household, the number of duplicate records you have, and the volume of identifiers and attributes we could append to your customer data.
Easy configuration allows you to quickly understand how your data can be improved — without sending data outside your data cloud via the Native Application framework.
TruAudience Identity Resolution & Enrichment
TransUnion TruAudience Identity Resolution and Enrichment verifies and augments customer data with new points of contact and insights. This consistent, single view powers personalized experiences, reduces marketing waste, and improves customer understanding across first-party and media touchpoints — while more accurate and interoperable offline and online data lays the foundation for your team to deliver the performance you need.
Beyond that, our identity graph connects individual customer records with differing identifiers from offline and online sources and enriches them with demographics. We deliver more consistent resolution of customer identities by constructing our graph in one simultaneous process of clustering linkages into persistent offline/online identities. This match uses both historical and up-to-date customer attributes for over 250M US consumers. With our robust data, you can enhance and maintain views of your customers to power personalized experiences while eliminating data loss from disparate datasets and platforms.
We proactively update our identity graph to account for changes in consumer data, keeping your intelligence fresh. With our identity resources, you can use the same individual identifier to unify your customer and digital engagement data, helping you obtain more holistic views of your customers across channels and touchpoints — both online and offline.
TruAudience Identity Extracts
Identity extracts help you identify and engage consumers with your own first-party graph — anchored on a consistent extract of identifiers and attributes — by giving you access to the most accurate and complete name, address, phone and email data available. The data is compiled, verified and enhanced with hundreds of demographic, behavioral, financial, property, segmentation and geographic attributes.
Additional Resources
- TransUnion on Snowflake AI Data Cloud Now - Watch Now
