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TruValidate

Transform omnichannel media performance with the next generation of identity-driven marketing capabilities

TruAudience™ powers data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions.

Watch this video to learn more about TruAudience™.

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Get your data house in order

Transform your data strategy with a robust, end-to-end source of identity.

Create high value audience targets

Reach and engage audiences seamlessly across all marketing channels.

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Analyze and optimize marketing ROI

Continuously measure and improve the impact of your marketing investments.

TruAudience Marketing Solutions

Clean and enrich your data

Improve and augment your customer and prospect data.

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Build high value audiences

Create and segment high quality customer and prospect audiences.

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Measure and optimize ROI

Continuously measure and improve marketing returns on investment.

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Understand customers and prospects

Gain insight into your target audience and inform marketing campaign strategies.

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Acquire more customers

Improve campaign performance with credit-informed data and targeting solutions.

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HOW IT WORKS

Identity-driven marketing and measurement solutions

TruAudience connects your data, teams and marketing platforms with a single identity graph to generate better outcomes.

  • Improve consumer data quality and consistency
  • Better attract, acquire and retain customers
  • Deliver more consistent experiences across channels 
  • Adapt to disruptive data deprecation forces
  • Optimize return on marketing investments

Watch video to learn more about TruAudience.

USE CASES

TruAudience

Improve the quality of consumer data

More accurately target audiences and personalize experiences across paid and owned media.

Optimize marketing budgets and tactics

Adjust media budget allocation, audience targets, creative and publisher placements.

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Transform data-driven marketing and measurement with TruAudience

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