TruAudience | TransUnion

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Enabling trusted connections between companies and people at the moments that matter most.

Now with Neustar® marketing solutions

TruValidate

Transform omnichannel media performance with the next generation of identity-driven marketing capabilities

TruAudience™ powers data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions.

Watch this video to learn more about TruAudience™.

Get your data house in order

Transform your data strategy with a robust, end-to-end source of identity.

Create high value audience targets

Reach and engage audiences seamlessly across all marketing channels.

Analyze and optimize marketing ROI

Continuously measure and improve the impact of your marketing investments.

TruAudience Marketing Solutions

Clean and enrich your data

Improve and augment your customer and prospect data.

Build high value audiences

Create and segment high quality customer and prospect audiences.

Activate omnichannel campaigns

Syndicate audiences at scale across all marketing channels.

Measure and optimize ROI

Continuously measure and improve marketing returns on investment.

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Enhance data privacy and collaboration

Leverage data collaboration with greater security for privacy-first marketing and analytics.

Acquire more customers

Improve campaign performance with credit-informed data and targeting solutions.

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HOW IT WORKS

Identity-driven marketing and measurement solutions

TruAudience connects your data, teams and marketing platforms with a single identity graph to generate better outcomes.

Improve consumer data quality and consistency
Better attract, acquire and retain customers
Deliver more consistent experiences across channels
Adapt to disruptive data deprecation forces
Optimize return on marketing investments

Watch video to learn more about TruAudience.

“We are seeing much higher conversion, less waste and…a great improvement in ROI.”

- AVP of Consumer Insights, Global Telecom Company

“[TruAudience] addresses a key need…in the audience and identity space, as well as how to handle that sensitive consumer data.”

- Brian Lim, SVP Advanced Advertising Product, Univision

“Their analytics give power to us — enabling us to make more informed and mature decisions.”

- UK Marketing Director

USE CASES

TruAudience

Improve the quality of consumer data

More accurately target audiences and personalize experiences across paid and owned media.

Optimize marketing budgets and tactics

Adjust media budget allocation, audience targets, creative and publisher placements.

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Related Insights

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EBOOK

The Future of Identity: How to Tap Into the True Power of Customer Data

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REPORT

A Forrester Total Economic Impact™ Study, The Total Economic Impact of Neustar Unified Analytics

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WEBINAR

Learn How Three Companies Use Data Clean Rooms to Power Their Data-Driven Marketing

Transform data-driven marketing and measurement with TruAudience