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Media and Entertainment

Powering a more effective advertising ecosystem across streaming and beyond with a view of identity that covers people, homes and devices.

Media and Entertainment

Powering a more effective advertising ecosystem across streaming and beyond with a view of identity that covers people, homes and devices.

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woman with a child in her lap using a tablet
woman sitting on couch watching something on her laptop

99%

The TruAudience identity graph covers nearly every US adult and household.¹

120M+

Scaled coverage of most US homes helps drive marketing ROI.¹

80M

Connected households powering our patented, multikeyed household graph that’s built for streaming.¹

¹2021 TransUnion Analysis

Related markets we serve

Ad Tech and Martech Providers

Partnering with DSPs, SSPs, DMPs and companies powering the media ecosystem to solve data coverage, disparate identity and digital and streaming activation challenges.

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sunset

Agencies

Providing identity infrastructure, data and audience technology to improve advertising and campaign returns.

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woman standing in a casual office looking at a tablet

Data Partners

Use identity, data and audience technology to get the most out of your data assets with ease, scale and speed across channels.

woman giving a presentation in a conference room
woman giving a presentation in a conference room

Publishers

Increase scale and transact more advertising impressions with a deeper understanding of consumers, households and the connected media landscape.

man and woman snuggling on a couch looking at a tablet
man and woman snuggling on a couch looking at a tablet

Improve omnichannel activation with TransUnion solutions