How a National Credit Union Is Successfully Cultivating Savvy, Creditworthy Members

The credit union’s leadership recognized its membership (which skews younger and middle income) represented a tremendous opportunity for potential growth. By helping members boost their creditworthiness, the credit union could widen its pool of eligible members — creating new upsell and cross-sell opportunities while strengthening its first-in-wallet position.

The leadership team looked for solutions that would educate and empower members along their financial journeys, foster trust in the institution and enable new, better-informed offers. 

The credit union launched a hosted TruEmpower_™ Dashboard solution from TransUnion^®, delivering robust digital experiences designed to help members take control of their credit health. By providing members with personalized insights and easy-to-use tools, this dashboard experience lets them manage their credit profiles more effectively, which can lead to improved financial outcomes and increased loyalty to the institution.

When comparing the results of credit union members enrolled in TruEmpower Dashboard against those who did not utilize the service, three key trends were revealed: Enrolled members demonstrated positive score improvements, increased engagement, and generated greater adoption of credit products overall. The value of TruEmpower Dashboard’s insights helped deepen trust and loyalty among members, and enabled the credit union to offer appropriate products and services as they continue their financial journeys.